The modern suit for men gains a new meaning with the launch of Canadian label Ædelhard. Headed by two extremely competent and experienced individuals – celebrity bespoke tailor Michael Nguyen and Darrell Kopke, the new menswear label fuses performance with an elegantly refined aesthetic.
For its extremely versatile formal offerings, Ædelhard draws inspiration from the sport of rugby. Any modern suit for men that is part of the label’s collection is designed with reference to body mapping technology that ensures impeccable tailoring. Recently, the brand introduced denim as a new component to its clothing which adds a semi-formal option for the casually chic. The offerings are characterized by comfort, accessibility and flexibility. Each silhouette is designed for an athletic build.
Performance-Focused Tailored Suits
ÆDelhard’s Line Revolutionizes the Formal Modern Suit for Men
Trend Themes
1. Sports-inspired Tailored Clothing - Designing tailored clothing with reference to sports, particularly body mapping technology, presents an opportunity for brands to offer both comfort and style to athletic men.
2. Denim-based Semi-formal Wear - Integrating denim into formal wear provides an option for a more casual yet stylish outfit, allowing brands to cater to a wider range of consumers while maintaining a refined aesthetic.
3. Performance-focused Menswear - With the increasing interest in health and fitness, designing menswear that caters to athletic builds through innovative materials and tailoring techniques presents an opportunity for brands to differentiate themselves and appeal to health-conscious consumers.
Industry Implications
1. Fashion - By infusing technology and performance-focused design into traditional formal wear, brands can revolutionize the fashion industry and cater to a new generation of consumers.
2. Athletic Apparel - By incorporating elegant yet sporty designs, athletic apparel brands can expand beyond their usual customer base and attract consumers looking for both style and functionality.
3. Textile Manufacturing - The development and use of innovative materials and technologies to improve the performance and functionality of tailored clothing presents an opportunity for textile manufacturers to provide new solutions for the fashion industry and capitalize on the trend of performance-focused design.