Sylvain Homo captures modern sportswear looks in this editorial for FHM UK. Entitled 'New Terrace Wear', the image series features D1 Models face Danny and boasts styling by Will Barnes.
Will dresses Danny in graphic and comfortable menswear looks that draw inspiration from the traditional athletic uniform. The model dons a wardrobe of comfy athletic jackets, statement sweaters and sweatpants while posing in a scholastic gym setting.
Looking to the 90s for reference, 'New Terrace Wear' is edgy and effortlessly cool. The editorial blends clean lines with comfortable silhouettes and is a story that revives classic boy band and hip hop styles from the past. Its modern sportswear looks are loose-fitting and are paired with shaved side hairstyles that are masculine and easy to wear.
Modern Sportswear Editorials
FHM UK's New Terrace Wear Story Boasts Athletic Pieces
Trend Themes
1. Modern Sportswear - The trend of modern sportswear as a fashionable choice for everyday wear can disrupt traditional fashion norms.
2. Graphic and Comfortable Menswear - The trend of graphic and comfortable menswear can disrupt the traditional business casual dress code.
3. 90s Revival Style - The trend of 90s revival style can disrupt contemporary fashion with its nostalgic and playful elements.
Industry Implications
1. Fashion - Companies in the fashion industry can create a new line of modern sportswear that is both comfortable and fashionable.
2. Athletic Wear - Athletic wear companies can capitalize on the trend of sportswear as a fashionable clothing choice for everyday wear.
3. Media - Media companies can create content that showcases the trend of 90s revival style and its playful elements in modern fashion.