Helmut Lang's offerings for Fall/Winter 2018 are the epitome of sleek and modern menswear. The collection is a product of the successful juxtaposition of textiles, colors and cuts. With an eye for high fashion design, creative Mark Thomas is able to reimagine the Helmut Lang classics and extract a strong captivating fashion-forward aesthetic. As this is the designer's debut as head of the label's menswear department, it is safe to say that he is looking to revamp the collection's style but preserve its roots.
From branded transparent white button-up shirts that evoke a traditional blue-collar vibe to neutral latex knee-length coats that offer a more provocative approach to modern menswear, it is evident that the Helmut Lang Fall/Winter 2018 collection has a little bit of something for everyone.
Refined Modern Menswear Collections
Helmut Lang's Fall/Winter 2018 Line is Sleek and Elegant
Trend Themes
1. Sleek Modern Menswear - The trend towards refined, sleek menswear offers opportunities to innovate with textiles, colors, and cuts for an aesthetic that is both fashion-forward and timeless.
2. Reimagining Classics - Reimagining the classics offers opportunities to refresh established menswear collections with a captivating fashion-forward aesthetic while still preserving their roots.
3. Provocative Modern Menswear - Provocative, neutral latex knee-length coats and other daring pieces offer opportunities to innovate with materials that push the boundaries of modern menswear.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend towards refined modern menswear by leveraging innovative textiles, colors, and cuts for menswear collections that are both timeless and fashion-forward.
2. Retail - The retail industry can capitalize on the trend towards reimagining classics by refreshing established menswear collections with captivating fashion-forward aesthetics while still preserving their roots to retain loyal customers.
3. Materials Science - The field of materials science can capitalize on the trend towards provocative modern menswear by innovating new materials that push the boundaries of modern menswear for daring and bold designs.