A model with Down's Syndrome is the latest face of Benefit Cosmetics Ireland's campaign. Set to promote the company's newest product -- the 'Roller Liner,' Kate Grant becomes an example of how "those with disabilities [can] break through into the beauty or fashion industry."
Benefit Cosmetic Ireland became aware of the girl via Facebook after witnessing a video, in which Grant talks about "her journey to becoming a model." Captivated by her charisma, strength, and dedication, the cosmetic company quickly enlisted her as a brand ambassador. Not only does this create opportunities for any model with Down's Syndrome, but the event also signifies the contribution of social media as a platform for self-expression.
The message of inclusivity is potent and the branding campaign strongly advocates for celebrating one's self.
Socially Inclusive Branding Projects
Benefit Cosmetics' Campaign Boasts a Model with Down Syndrome
Trend Themes
1. Inclusive Branding - With the rise of inclusive branding campaigns, companies have an opportunity to showcase diverse models and promote inclusivity in the beauty and fashion industry.
2. Social Media as a Platform for Self-expression - Social media platforms like Facebook can be used to discover models that break the mold and to promote their message of inclusivity.
3. Breaking Stereotypes - Brand campaigns that feature models with disabilities or differences have the potential to break stereotypes and promote a more accepting society.
Industry Implications
1. Beauty & Cosmetics Industry - Beauty companies can create disruptive innovation opportunities by showcasing diverse models in their campaigns and promoting inclusive messaging.
2. Fashion Industry - By showing diverse models on the runway, fashion companies can disrupt traditional industry standards and promote inclusivity.
3. Social Media Industry - Social media platforms can innovate by promoting diverse models and creating more opportunities for self-expression and representation in the beauty and fashion industry.