The ModCloth Seize the Summer lookbook states that their sunny collection will make your day! The collection may be sunny, but their outdoor lookbook seems rather gray. The ModCloth collection is shown in the form of a summer scrapbook filled with friends, food and good times.
Notable styles include nautical-inspired bathing suits, long breezy skirts, straw hats and cat-eyed shades. The brand offers a huge variety of retro one-piece bathing suits in polka-dots, stripes and solid colors. Also featured are some adorable dresses that are perfect for wearing at anytime of the day. ModCloth also advertises some great shoes, including a very glitzy pair that is totally eye-catching.
The ModCloth Seize the Summer lookbook's models are styled with minimal makeup and have adorable tiny braids in their hair that complete the overall look.
Sisterly Love Photoshoots
The ModCloth Seize the Summer Lookbook Rocks Easy Summer Styles
Trend Themes
1. Retro-inspired Fashion - Opportunity for brands to capitalize on the popularity of vintage styles and offer a wide variety of retro clothing and accessories.
2. Outdoor Lookbooks - Opportunity for brands to create unique and visually appealing lookbooks showcasing their products in outdoor settings.
3. Minimalist Makeup - Opportunity for brands to promote a natural and minimalistic approach to makeup, focusing on enhancing natural beauty.
Industry Implications
1. Fashion Retail - Opportunity for clothing brands to incorporate retro-inspired fashion into their collections and attract consumers who appreciate vintage aesthetics.
2. Outdoor Equipment - Opportunity for outdoor equipment brands to collaborate with fashion brands and provide products for photo shoots in outdoor settings.
3. Cosmetics - Opportunity for cosmetics brands to promote minimalistic makeup looks and offer products that enhance natural beauty without heavy coverage and dramatic effects.