For those who think that iced coffee should be enjoyed all year long, Starbucks has debuted a new Mocha Swirl Cold Cup Tumbler that can hold 24-ounces worth of the stuff.
The Mocha Swirl Cold Cup Tumbler—or the 'tortoiseshell cup' as it has come to be known online—is a large Starbucks-branded tumbler that's designed to hold cold drinks. The tumbler is unique due to its dark brown tortoiseshell design, which is intended to look like a mocha coffee swirled with cream. The design perfectly matches everything from sunglasses to manicures, which has made it the perfect prop for social media photos.
The cup comes in both a 16-ounce and 24-ounce size, so you can choose the tumbler that matches your beverage needs.
Towering Tortoiseshell Tumblers
Starbucks' New Mocha Swirl Cold Cup Tumbler is Totally Chic
Trend Themes
1. Year-round Iced Coffee - The popularity of the Starbucks Mocha Swirl Cold Cup Tumbler highlights the demand for year-round iced coffee.
2. Statement Drinkware - The unique and stylish design of the Mocha Swirl Cold Cup Tumbler reflects a trend towards statement drinkware that enhances the drinking experience.
3. Social Media Prop Culture - The 'tortoiseshell cup' has become a popular prop for social media photos, indicating a trend towards more visually appealing and shareable consumer products.
Industry Implications
1. Food and Beverage - The popularity of the Mocha Swirl Cold Cup Tumbler suggests opportunities within the food and beverage industry to create innovative and stylish drinkware.
2. Retail - The trend towards statement drinkware and visually appealing consumer products presents opportunities for retailers to differentiate their offerings and meet consumer demand.
3. Social Media Marketing - The prominence of the 'tortoiseshell cup' as a prop for social media photos highlights the importance of visually appealing and shareable products for social media marketing strategies.