Jordan Brand unveils a Mocha Brown colorway of the low-cut Air Jordan 1 sneaker model for the season. The earthy palette is fun yet neutral, making it very versatile and simplistic. The sneaker is complete in a rich chocolate brown hue coating the suede material that makes up the overlay.
This continues onto the Swoosh branding accent that is seen on the lateral side of the shoe. All of this rests on top of a clean white leather base foundation. Some contrast of black is then seen on the tongue, the ankle collar, and the laces over the forefoot. The rest of the shoe includes the reflective gray at the heel, the Jumpman logo, and a quilted socklining in pink.
Mocha-Themed Tonal Sneakers
Jordan Brand Launches a Mocha Brown Air Jordan 1
Trend Themes
1. Mocha-toned Sneakers - The rise of footwear made in brown shades, revealing a trend of the neutral palette being more desirable.
2. Low-cut Sneakers - The demand for low-cut sneaker models that feature a sleek look, revealing an opportunity for brands to create more styles.
3. Reflective Heels - Shoes with reflective heels, not only for comfort but also to meet aesthetic demands.
Industry Implications
1. Footwear Industry - Footwear makers have a potential innovation opportunity by creating more earth-toned footwear.
2. Fashion Industry - Fashion brands have a potential innovation opportunity by releasing more styles of low-cut sneaker models.
3. Sportswear Industry - Sportswear manufacturers have a potential innovation opportunity by manufacturing shoes with reflective heels for a better fit and aesthetics.