Tenue de Nîmes is celebrating its 10th anniversary this year with 10 collaborative projects and is kicking it all off with a 'Moc Toe' boot alongside Red Wing Shoes. The new footwear silhouette boasts blue hues throughout the entire model, with the uppers complete in a special deep blue and a contrasting lighter blue over the midsoles. The highlighting element of the new collaborative boot is the hand-dyed process -- the indigo leather construction gets its color from Momotaro Jeans in Japan.
This dyeing process allows the shoes to age like denim and Tenue de Nîmes' CEO Menno van Meurs ensures that each pair of Moc Toe boots will age and fade uniquely. Notably, the shoes are limited to only 75 pairs and will be sold exclusively in Amsterdam.
Hand-Dyed Indigo Boots
Tenue de Nîmes and Red Wing Shoes' Moc Toe Boots Boast Deep Blue Leather
Trend Themes
1. Handcrafted Footwear - The use of traditional hand-dyeing techniques for leather construction creates an opportunity for disruptive innovation in the footwear industry.
2. Artisanal Collaboration - Collaboration between brands to create limited edition, handcrafted footwear can disrupt the fashion industry by creating unique and exclusive products.
3. Sustainable Leather Production - Using organic and natural dyes for leather production can be a disruptive innovation by creating a more sustainable industry that is also eco-friendly.
Industry Implications
1. Footwear - The use of hand-dyeing techniques and artisanal collaborations can provide a market opportunity for limited edition and unique footwear products.
2. Fashion - Innovation in handcrafted limited edition products can lead to major disruptions in the fashion industry by creating a market for exclusive pieces.
3. Sustainability - The use of organic and natural dyes can disrupt the leather production industry by promoting sustainability and eco-friendliness.