Mobvoi is a company that is known for creating affordable Wear OS smartwatch designs and it is now launching a monthly fee as a means to launching a new subscription service. The company is rolling this out with a new sleep feature to its TicWatch series this week.
Unveiled in a tweet online, the company notes that the new features include sleep aid songs, historical sleep data, curated sleep-centric metrics including maximum and minimum heart rate, Sp)2, and AI sleep insights including sleep cycle reminders as well. Additionally, these will only be available to subscribers only and members will also have the option of 50 sleep aid songs to choose from, where as non-subscribers will only have the option of 12 songs.
Subscription-Based Smartwatch Makers
Mobvoi Turns its Attention to Subscription Services
Trend Themes
1. Subscription-based Wearable Services - Creating subscription-based services for wearable tech devices could become a new revenue stream for technology companies.
2. Sleep-tracking Features on Smartwatches - As consumers become increasingly interested in tracking their sleep, adding sleep-tracking features to smartwatches could be the next wave of innovation in wearable technology.
3. AI-powered Sleep Insights for Wearables - Developing AI-powered features that provide users with customized sleep insights could be a disruptive innovation opportunity for smartwatch manufacturers.
Industry Implications
1. Wearable Technology - The market for wearable technology is expanding rapidly and companies that create subscription-based wearable services could gain a competitive advantage in the market.
2. Health and Wellness - The integration of sleep-tracking technology into smartwatches provides an opportunity for companies in the health and wellness industry to create new products and services for consumers.
3. Artificial Intelligence - The development of AI-powered sleep-tracking features presents opportunities for companies in the AI industry to expand their reach into the wearable technology market.