Most people would approach a project like this Mobile Mozzerella Bar from the standpoint of simply decorating a standard vending truck. Intriguingly, designer Vikki Chan decided that the very form of the vehicle needed an overhaul for the purpose of creating a new rapport with customers and establishing a fresh aesthetic appeal.
Inspired by the stretchy properties of warm pizza cheese, the creative pulled apart the side of a meals-on-wheels van into vertical strips. From here, the segments were either connected to the hinged roof, the expandable side or fixed securely in place. In alternating the openings behind these peculiar auto body partitions, the Mobile Mozzerella Bar designates specific areas for ordering takeout meals or for sitting at a convertible counter to eat.
Unravelling Roadside Restaurants
The Mobile Mozzerella Bar Expands in Shreds Like Pizza Cheese
Trend Themes
1. Innovative Vehicle Design - The Mobile Mozzerella Bar's unique design approach demonstrates the potential for disruptive innovation in the vehicle design industry.
2. Transformative Aesthetics - The use of vertical strips and expandable segments in the Mobile Mozzerella Bar showcases opportunities for disruptive innovation in the field of aesthetics and design.
3. Interactive Food Service - The designated areas for ordering takeout meals and eating at a convertible counter in the Mobile Mozzerella Bar point to disruptive innovation opportunities in the food service industry.
Industry Implications
1. Vehicle Manufacturing - The unique design of the Mobile Mozzerella Bar opens up disruptive innovation possibilities in the vehicle manufacturing industry.
2. Aesthetics and Design - The transformative aesthetics of the Mobile Mozzerella Bar highlight potential disruptive innovation opportunities in the field of aesthetics and design.
3. Food Service - The interactive food service concept of the Mobile Mozzerella Bar suggests disruptive innovation potential in the food service industry.