A new mobile advertising platform is going to make it more difficult for you to ignore commercials. Xaxis Sync sends content from regular television commercials to your smartphone, reaching out to consumers who go on their to phone during ad breaks.
Companion ads are sent to second screens through a device that uses video identification technology to capture and analyze the information being presented on television. This triggers content to display as in-app ads on your phone, up to 2 seconds after the original commercial plays. This mobile advertising system will work on smartphones and tablets, and kicks in when a user loads an app that uses Xaxis Sync.
This provides an interesting solution for television advertisers and marketers by letting them consolidate content.
Second Screen Ad Platforms
Xaxis Sync Pushes Content From TV to Tablet and Mobile Advertising
Trend Themes
1. Second Screen Advertising - The rise of second screen advertising platforms like Xaxis Sync presents disruptive innovation opportunities for marketers to reach consumers on their smartphones and tablets during ad breaks.
2. Mobile Advertising - The integration of Xaxis Sync technology allows for the delivery of companion ads to mobile devices, creating disruptive innovation opportunities for mobile advertisers.
3. Video Identification Technology - The use of video identification technology in second screen ad platforms like Xaxis Sync creates disruptive innovation opportunities for companies specializing in video analysis and advertising technology.
Industry Implications
1. Television Advertising - Xaxis Sync's ability to synchronize content from TV commercials to second screens introduces disruptive innovation opportunities for the television advertising industry.
2. Mobile App Development - The integration of Xaxis Sync into mobile apps presents disruptive innovation opportunities for companies in the mobile app development industry to create interactive in-app ads.
3. Marketing Technology - The emergence of second screen ad platforms like Xaxis Sync creates disruptive innovation opportunities for companies in the marketing technology industry to develop advanced advertising solutions.