These new M&M’s flavors have been unveiled as an unexpectedly artisanal take on the classic candies that have been positioned as part of the Flavor Vote 2019 campaign.
The chocolates are all made with the base of a peanut M&M that has been infused with additional flavoring to create the Thai Coconut Peanut, Mexican Jalapeño Peanut and English Toffee Peanut flavors. The candies are inspired by Thailand, Mexico and England, respectively, and are sure to be a hit with fans of the iconic chocolates looking for their next new favorite flavor.
The new M&M’s flavors will be hitting retail shelves nationwide starting on January 28; consumers can have their say which one is their favorite by casting their vote via text or online through May 17.
Internationally Inspired Peanut Chocolates
These New M&M’s Flavors are Limited-Edition
Trend Themes
1. Limited-edition Flavor Campaigns - The success of the Flavor Vote 2019 campaign and the artisanal take on M&M's peanut chocolates suggests that limited-edition flavor campaigns can be a lucrative strategy for food companies.
2. Cultural-inspired Product Lines - The release of Thai Coconut Peanut, Mexican Jalapeño Peanut, and English Toffee Peanut flavors in M&M's peanut chocolates indicates a growing trend of incorporating cultural inspiration into food products, presenting opportunities for companies to innovate and potentially disrupt the market.
3. New Flavors with Existing Product Lines - M&M's new flavors demonstrate the potential success of developing new and unique flavors for existing product lines, allowing companies to leverage their existing brand recognition and customer base while expanding their product portfolio.
Industry Implications
1. Confectionery - The release of new flavors for M&M's peanut chocolates suggests opportunities for innovation and disruption in the confectionery industry as companies can explore new flavor combinations and cultural inspirations.
2. Food & Beverage - The incorporation of cultural inspiration and new flavors in food products, as demonstrated by M&M's peanut chocolates, presents opportunities for innovation and disruption in the food and beverage industry.
3. Market Research - The Flavor Vote 2019 campaign by M&M's highlights the importance of market research, as companies can utilize consumer input and feedback to develop and launch successful new products and flavors.