The MMMafia are proud to be the "sexiest Italian food in town." And in order to communicate their raunchy image, their new ad campaign censors the word ‘food’ as F!#& in the copy, making it look like another word altogether.
The ads use witty copy text like, "Our F!#& will make you scream in delight," "Our F!#& will make you come again & again," "The most exciting F!#& you will ever Have!," and "You’ll remember our F!#& for a lifetime!"
The campaign was created by ‘be positive 24’ ad agency (Chennai, India) with art director Sunil V and creative directors/copywriters Sandeep Makam & Abhishek D Shah.
Fake Obscene Advertising
These MMMafia Censored Ads are Fauxtastic
Trend Themes
1. Provocative Ads - Opportunity for more brands to use risqué ads that push boundaries.
2. Censored Copy - Opportunity for ad campaigns to use indirect or censored copy to create buzz.
3. Tongue-in-cheek Advertising - Opportunity for more brands to use humor and satire in their ad campaigns.
Industry Implications
1. Advertising - There is an opportunity for advertising companies to explore more provocative and daring campaigns.
2. Food and Beverage - The food industry can take inspiration from this campaign to create fun and eccentric ads.
3. Entertainment - The entertainment industry can leverage the use of humor to create buzz and connect with their audience.