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MM6 Maison Margiela Taps Salomon for a New Footwear Release

The collaboration between MM6 Maison Margiela and Salomon has resulted in the creation of the MM6 Maison Margiela x Salomon mules, which exhibit a captivating aesthetic in two distinct colorways. The duo recently united for their collaborative Fall/Winter 2022 collection, which displayed resort-inspired garments with subtle detailing.

The standout design element of these mules is the chopped heel, serving as a fresh addition to the XT-4 model. Despite the new addition, the mules retain the iconic silhouette of the XT-4, which includes notable features such as the full-length Agile Chassis™ Skeleton, the convenient one-pull Quicklace system, the carbon-like coating applied over the mesh uppers, and the dual-density midsoles.

The sneakers arrive in a creamy earth colorway and a teal, purple, and yellow iteration.
Trend Themes
1. Style-altering Footwear - With the rise of collaborations between fashion and athletic brands, there is an opportunity to create stylish and unique footwear designs that merge functionality and trendiness.
2. Chopped Heel Sneakers - The chopped heel design seen in the MM6 Maison Margiela x Salomon mules can be explored further by shoe brands, with potential for this trend to extend beyond just mules and into other types of sneakers.
3. Iconic Silhouette Retention - By adapting and changing the design of classic sneaker silhouettes instead of reinventing them, there is an opportunity for brands to create new and unique products while keeping the iconic elements that consumers love.
Industry Implications
1. Footwear Industry - The footwear industry can explore collaborations between fashion and athletic brands to come up with fresh and unique designs that merge functionality and trendiness.
2. Fashion Industry - Fashion brands can tap into the functional and athleisure market, partnering with athletic brands to create stylish and wearable designs that cater to a wider audience.
3. Sneaker Industry - Within the sneaker industry, shoe brands can explore new design elements such as chopped heels and iconic silhouette retention to create new and innovative products that appeal to sneaker fans.

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