Leeds-based fashion imprint MKI MIYUKI ZOKU gives off a cozy energy with its latest collection designed for the Summer season ahead. It is full of heavyweight jersey designs that boast a minimal design language that invites easy mixing and matching. The brand is known for its variety of designs with clean tailored shapes to breathable items that are perfect for by the pool.
The new capsule is led by a new hoodie, followed by a collared polo shirt, jogging bottoms, crewneck jumper, and more. It is made up of an earthy tonal palette of brown, black, and grey -- each item is constructed from an 800 GSM heavyweight jersey. Each piece is also made with a single-layer loopback fabric that has zipped details and embossed branding.
Summer-Ready Staple Apparel
MKI MIYUKI ZOKU Launches its Latest Collection for Summer
Trend Themes
1. Heavyweight Jersey Apparel - There is an opportunity to disrupt the fashion industry by creating sustainable, comfortable and stylish heavyweight jersey apparel.
2. Minimal Design Language - Using minimal design language to create versatile and timeless summer apparel has the potential to shake up the fashion industry.
3. Earthy Tonal Palette - Incorporating an earthy tonal palette into summer fashion presents an opportunity for brands to create unique styles that stand out.
Industry Implications
1. Fashion - Fashion industry leaders should consider incorporating sustainable materials, minimal design language and earthy tonal palettes to create stylish summer apparel.
2. Textile Manufacturing - Textile manufacturers can explore the use of sustainable and heavyweight jersey fabrics to create comfortable and durable summer clothing.
3. Retail - Retailers should consider stocking and promoting summer apparel that uses sustainable materials and incorporates minimal design language and earthy tonal palettes to attract conscious and fashion-forward customers.