Goodhood worked in conjunction with Timex once again to introduce the latest iteration of the MK1 watch -- this time, the duo looked to cult journalism podcast 'S-Town.' The custom timepiece celebrates the podcast through a series of text that reads "Nil boni hodie" and "Diem perdidi," which means "nothing good today, a wasted day."
In terms of the watch's design, it is complete in predominantly black hues, along with bright shock pink and white. It is encased in a 36mm resin shell and features a special Japanese Quartz movement. Additional details include a grosgrain nylon wrist strap and water resistance of up to 30m. The new collaborative MK1 watch is now available for purchase online at Goodhood.
Podcast-Inspired Wristwatches
Goodhood and Timex's MK1 Watch Honors the 'S-Town' Podcast
Trend Themes
1. Podcast-inspired Accessories - There is an opportunity for designers to create accessories inspired by popular podcasts such as 'S-Town.'
2. Personalized Wristwatches - Consumers are looking for products that allow them to express their unique personalities. Companies can capitalize on this by creating personalized wristwatch designs.
3. Niche Collaborations - Collaborating with niche communities such as podcast fans is a way for brands to tap into a passionate target audience and create buzz around their products.
Industry Implications
1. Fashion - The fashion industry can look to collaborate with personal brands, companies, and even podcasts to create unique and eye-catching designs.
2. Audio Entertainment - Podcast companies have a new avenue to promote their content and engage with their fan base by partnering with companies to create merchandise inspired by their shows.
3. Watchmaking - Traditional watch companies can collaborate with designers to create wristwatches that cater to a more niche audience, allowing them to reach new consumers and increase brand recognition.