The Mixer platform was initially required by Microsoft in August of 2016, and since then the platform has rapidly expanded, and notably, it was able to lure Ninja, one of the most popular game streamers. What differentiates the Mixer platform from other live-streaming services is that it has features that foster interaction between fans and streamers.
One of the most notable features on the platform is named MixPlay, and it allows fans to connect with streamers. Streamers can create stream buttons that allow fans to make decisions regarding how a streamer will play the game. Additionally, MixPlay has a 'share controller' feature, where viewers will be able to control a streamer's game.
Mixer is drastically rapidly in popularity and separating itself from similar platforms, and this mainly due to the increased level of viewer engagement that other platforms do not offer.
Interaction-Focused Live-Streaming Platforms
The Mixer Platform Emphasizes Interactions with Fans
Trend Themes
1. Increased Viewer Engagement - The Mixer platform offers features that foster interaction between fans and streamers, increasing viewer engagement.
2. Interactive Stream Buttons - Mixer's MixPlay feature allows streamers to create interactive stream buttons, providing disruptive innovation opportunities for engaging fans in gameplay decision making.
3. Viewer-controlled Gaming - Mixer's 'share controller' feature enables viewers to control a streamer's game, presenting disruptive innovation opportunities for enhanced viewer participation.
Industry Implications
1. Live Streaming Services - Live streaming platforms like Mixer can disrupt the traditional live streaming industry by offering enhanced viewer engagement and interaction features.
2. Gaming - The gaming industry can benefit from the disruptive innovation opportunities presented by Mixer's interactive stream buttons and viewer-controlled gaming, creating new ways for fans to engage with their favorite games and streamers.
3. Social Media - The social media industry can be disrupted by live-streaming platforms like Mixer, as they provide a new avenue for interactive content creation and engagement between creators and their audience.