Verizon is launching mix and match service for cable that lets consumers choose which content they want. The new mix and match service is available form Fios, which is Verizon's television service. Consumers will have the choice between plans with 100 Mbps, 300 Mbps or Gigabit internet. The internet plans will range between $39.99-$79.99. Additionally TV channels can be added to an internet plan, where consumers can choose up to five channels to add to their plan for an additional $50 a month, and more channels can be added for $90 per month.
The new options will allow consumers to customize their plan, which may be a more popular option than conventional bundle services. Additionally, the new options could entice consumers who were early adopters of the cord-cutting movement, as many of the major streaming services are beginning to push bundled subscription plans.
Customizable Cable Plans
Verizon Launches a Mix and Match Service Providing Cable Access
Trend Themes
1. Customizable Cable Plans - Disruptive innovation opportunity: Shifting away from traditional bundle services and allowing consumers to choose their desired content.
2. Mix and Match Service - Disruptive innovation opportunity: Giving consumers the flexibility to personalize their cable plans based on their preferences.
3. Cord-cutting Movement - Disruptive innovation opportunity: Attracting consumers who have embraced cord-cutting by providing customizable options and competitive pricing.
Industry Implications
1. Telecommunications - Disruptive innovation opportunity: Transforming the cable industry by offering customizable plans that cater to individual preferences.
2. Streaming Services - Disruptive innovation opportunity: Encouraging streaming services to reevaluate their bundled subscription plans in response to the rise of customizable cable options.
3. Internet Service Providers - Disruptive innovation opportunity: Inspiring internet service providers to offer more flexible and personalized options as part of their service offerings.