This brand new Roadster is a wonderfully innovative and truly unique vehicle, offered up by boutique Japanese auto maker Mitsuoka, that appears to be built on the same platform as the venerable and highly well regarded Mazda MX-5 -- quite possibly the most popular roadster-style vehicle available on the market.
This new Roadster comes equipped with a great 2.0-liter engine that is capable of pumping out 158 horsepower as well as 139 pound-feet of torque that will keep you breezing along on the road. These specs as well as some of the interior design cues are quite reminiscent of the Mazda MX-5.
At a price roughly in the region of $76,800, there's no question that this is one vehicle that is targeted towards the affluent auto market, although it could make for a worthwhile purchase for lovers of roadster-style automobiles.
Redesigned Roadster Cars
Mitsuokas New Roadster Takes Inspiration From the Mazda MX-5
Trend Themes
1. Redesigned Roadster Cars - Disruptive innovation opportunity: Create roadster cars that combine innovative design with popular models, targeting affluent auto market.
2. Boutique Japanese Auto Makers - Disruptive innovation opportunity: Develop unique and niche vehicles inspired by popular models to capture a specific segment of the auto market.
3. Luxury Roadster Market - Disruptive innovation opportunity: Introduce high-end roadsters with unique features and design elements to cater to affluent car enthusiasts.
Industry Implications
1. Automobile Manufacturing - Disruptive innovation opportunity: Offer customization options and unique features for roadster cars to stand out in a competitive industry.
2. Auto Aftermarket - Disruptive innovation opportunity: Create accessories and modifications specifically for roadsters, tapping into the growing demand for personalized auto enhancements.
3. Luxury Goods - Disruptive innovation opportunity: Collaborate with niche auto makers to produce limited edition roadsters with luxury branding and exclusive features for affluent consumers.