This Mitsubishi print ad by 9mm Propaganda metaphorically explains what taking the L200 Triton Savana out for a ride is like. It suggests that its like taking out a tamed beast and you can expect nothing short of an adventure. It’s definitely nothing like taking your small dog around the block.
This Mitsubishi print ad has established its message quite effectively with simple imagery that tells the story for the target market. It really appeals to the adventurous types, especially those outside of urban environments. The only wording used is that of the Mitsubishi logo and model of the car. The use of a lion is appropriate here as the vehicle is modeled as a safari type vehicle.
Pet-Impersonating Auto Ads
This Mitsubishi Print Ad Depicts the Adventure in Driving the Savana
Trend Themes
1. Pet-impersonating Auto Ads - Auto ads are using animal metaphor heavily to establish an identity to effectively communicate with their consumers.
2. Adventure-themed Ads for Auto Industry - The auto industry is creating ads with an adventure theme to appeal to a wider demographic of consumers who are looking for unique and exciting experiences.
3. Simplicity in Advertising - The auto industry is creating ads with simple imagery that can communicate the message without relying on much wording.
Industry Implications
1. Automotive - The automotive industry can use this trend to create a unique and exciting experience for their consumers, using animal metaphors and adventure themes.
2. Advertising - The advertising industry can incorporate simplicity in their messaging to create ads that tell stories with minimal wording.
3. Consumer Goods - The consumer goods industry can take inspiration from this trend to create ads with animal metaphors and adventure themes for their products.