It's easy to miss the Mitsubishi GR-HEV among all the other cars that debuted at the 2013 Geneva Motor Show.
However, just because Mitsubishi's latest offering isn't a multi-million supercar doesn't mean you should overlook it. The GR-HEV is a hybrid diesel vehicle with futuristic styling. Mitsubishi's newest concept isn't the company's firs eco car; the brand offers the all-electric i-MiEV and will soon be offering a hybrid version of its Outlander SUV. Still, the GR-HEV is a rarity in that it is a diesel hybrid.
Most hybrids feature gas engines paired with electric motors. The fact that the Mitsubishi GR-HEV has a diesel motor is odd enough, but its styling and the fact that its a truck push it over the edge. The Mitsubishi GR-HEV weighs only one ton and can seat up to five people. Mitsubishi's auto industry is struggling to stay afloat stateside, and a unique offering such as the GR-HEV could be just what the company needs to drive sales and interest.
Futuristic Eco Trucks
The Mitsubishi GR-HEV is a Lightweight Diesel Hybrid That Seats Five
Trend Themes
1. Hybrid Diesel Vehicles - The unique combination of diesel and electric power in vehicles presents an opportunity for disruptive innovation in transportation.
2. Futuristic Styling - Incorporating futuristic design elements in vehicles opens up possibilities for disruptive innovation in the automotive industry.
3. Lightweight Trucks - Developing lightweight trucks with efficient hybrid technology creates opportunities for disruptive innovation in the trucking industry.
Industry Implications
1. Transportation - The transportation industry can explore disruptive innovation by incorporating hybrid diesel vehicles into their fleets.
2. Automotive - The automotive industry can embrace disruptive innovation by integrating futuristic styling in their vehicle designs.
3. Trucking - The trucking industry can pursue disruptive innovation by adopting lightweight trucks with hybrid technology for improved efficiency.