Mitsubishi Motors Corporation and Mitsubishi Motors North America Inc. will premiere the Mitsubishi Concept-RA to the world at the 2008 Detroit Auto Show in January. This coupe concept features a Super All Wheel Control (S-AWC) vehicle dynamics control system driveline and a Twin Clutch SST automated manual transmission (used in Lancer Evolution*1), and is powered by a new high-output, high-efficiency, clean diesel engine.
The North American International Auto Show (NAIAS) will be held at the COBO Center in Detroit, Michigan, from Saturday, January 19 through Sunday, January 27, 2008.
Mitsubishi Concept-RA
First Look at Clean Diesel Coupe
Trend Themes
1. Super All Wheel Control (S-AWC) Vehicle Dynamics Control System - Opportunity for disruptive innovation in the automotive industry by integrating the S-AWC system in conventional gasoline engines to enhance vehicle performance.
2. Twin Clutch SST Automated Manual Transmission - Opportunity for disruptive innovation to reduce emissions and improve fuel efficiency by integrating the Twin Clutch SST transmission in electric cars and hybrid vehicles.
3. Clean Diesel Engine - Opportunity for disruptive innovation in the transportation sector by developing cleaner and more efficient diesel engines that reduce greenhouse gas emissions.
Industry Implications
1. Automotive Industry - Opportunity for the automotive industry to integrate advanced vehicle dynamics control systems and transmissions to enhance vehicle performance.
2. Electric Vehicle Industry - Opportunity for the electric vehicle industry to adopt Twin Clutch SST transmission to improve the efficiency of electric and hybrid vehicles.
3. Transportation Industry - Opportunity for the transportation industry to develop and adopt cleaner diesel engines to reduce greenhouse gas emissions and promote a sustainable transportation system.