Porsche is continuing to take on Tesla with its surprise release of the Mission E Cross Turismo SUV at the Geneva Motor Show. While Porsche has not reveled much about the crossover, the automotive brand has expressed interest in putting the car into production. In terms of performance, the Mission E Cross Turismo features two electric motors, all-wheel drive and can reach zero to 100 kilometers in less than 3.5 seconds.
The internal cabin of the Mission E Cross Turismo features a minimal design, but is dominated by screens. An 11-inch display can be found on the dash and a HUD projector displays additional information on the bottom of the windscreen. A screen on the center console allows drivers to observe and control climate and even gives them the ability to operate a drone that is housed in the trunk.
Electric Crossover Vehicles
Porsche's Mission E Cross Turismo Delivers SUV Electric Performance
Trend Themes
1. Electric Crossover Vehicles - Disruptive innovation opportunity: Developing electric crossover vehicles with advanced technology and performance capabilities to compete with traditional combustion engine vehicles.
2. Minimalistic Cabin Design - Disruptive innovation opportunity: Creating minimalist interior designs with integrated screens to enhance the user experience and provide a futuristic feel.
3. Integration of Drones in Vehicles - Disruptive innovation opportunity: Incorporating built-in drone capabilities in vehicles to offer additional features and functionalities for users.
Industry Implications
1. Automotive Industry - Disruptive innovation opportunity: Transforming the automotive industry by shifting towards electric vehicles with improved performance and innovative features.
2. Technology Industry - Disruptive innovation opportunity: Expanding the role of technology in the automotive industry by integrating screens and advanced functionality in vehicle cabins.
3. Aerospace Industry - Disruptive innovation opportunity: Collaborating with the automotive industry to integrate drone technology into vehicles, bridging the gap between aerospace and automotive sectors.