American brand 'Miss' nail products has an array of loyal international followers due to its wide variety of nail polish colors, eco-friendly ingredients and glittery nail art. Its collections are trendy and season-appropriate, regardless of where you are in the world.
Each of the Miss's four main collections has its own personal advertisement on its website, with each carrying a story that is reflected in the ad's images as the nail polish bottle gently pours over the colorful pictures.
Colorful Lacquer Ads
'Miss' Nail Products are a Worldwide Rage
Trend Themes
1. Eco-friendly Nail Products - Disruptive innovation opportunity: Develop and market nail products made with eco-friendly ingredients to cater to the increasing demand for sustainable beauty products.
2. Glittery Nail Art - Disruptive innovation opportunity: Create innovative and easy-to-use glitter nail art products that allow users to create unique and eye-catching designs.
3. Season-appropriate Nail Collections - Disruptive innovation opportunity: Invent nail polish collections that are tailored to specific seasons, allowing customers to effortlessly stay on-trend all year round.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Incorporate eco-friendly practices and ingredients into beauty and cosmetics products to attract environmentally conscious consumers.
2. Advertising and Marketing - Disruptive innovation opportunity: Explore creative and visually appealing ways to depict products in advertisements to capture consumer attention and evoke emotions.
3. Fashion and Apparel - Disruptive innovation opportunity: Collaborate with fashion brands to develop nail polish collections that complement their seasonal clothing lines, offering a complete fashion-forward look.