Miss Fat and Beautiful may be one of the most literally named beauty pageants ever. Every year in Beersheva, Israel, a new queen is crowned. The only requirements to win are a weight of over 176lbs.
While I don’t agree too much with the name, I do love the idea behind Miss Fat and Beautiful. Modeling agent Esterica Nagid organized the first pageant fifteen years ago amidst much resistance. Over time, the pageant has become a hit, with women all over the country traveling to Beersheva to compete. Take that, Miss America!
Poorly Named Pageants
Israel's Miss Fat and Beautiful Gets Straight to the Point
Trend Themes
1. Body Positivity Pageants - The trend of body positivity pageants is disrupting the traditional beauty pageant industry by celebrating diverse body sizes and promoting self-confidence
2. Literal Naming - The trend of using literal names for events or products is disrupting traditional naming conventions by being simple and straightforward
3. Resistance to Norms - The trend of resisting societal beauty norms is disrupting the traditional beauty industry by promoting more inclusive and diverse representation
Industry Implications
1. Pageants - The pageant industry has an opportunity to create more inclusive events by moving towards body positivity pageants
2. Marketing and Advertising - The marketing and advertising industry has an opportunity to disrupt traditional naming conventions by creating campaigns that use literal names for products and events
3. Beauty - The beauty industry has an opportunity to disrupt traditional beauty norms by promoting more diverse and inclusive representation in their products and marketing