Brazil has been pretty active in producing creative campaigns to fight child abuse. One of the sad facts about this abuse is that it often happens before our eyes because we are too blind or ignorant to see the signs. This recent ambient campaign is simple yet effective in reaching out to adult females, encouraging them to report indecent online behavior involving kids.
The guerrilla campaign involves the misplacement of children's underwear in the adult lingerie section to catch women off guard. The tag reads, "This shouldn't be here. But some people pretend they can't see it." The tag then guides you to a website to report such indecent behavior.
The campaign was created by Lew'Lara\TBWA ad agency, Brazil with art direction by Pedro Rosa.
Check out another recent glow in the dark campaign that was used in Brazilian magazines:
Anti-Child Abuse Awareness
Children's Underwear in Lingerie Section
Trend Themes
1. Campaigns Against Child Abuse - Opportunity for businesses to develop creative campaigns and raise awareness about child abuse.
2. Ambient Advertising - Opportunity to use unconventional placement of products or messages to catch people's attention and convey important messages.
3. Online Reporting Platforms - Opportunity to develop or enhance online platforms where people can easily report instances of indecent online behavior.
Industry Implications
1. Advertising - Disruptive innovation opportunity for ad agencies to develop unconventional and impactful campaigns against child abuse.
2. Children's Apparel - Opportunity for children's clothing brands to collaborate with anti-child abuse campaigns and raise awareness through product placement.
3. Technology - Disruptive innovation opportunity for tech companies to create user-friendly online platforms to report and address instances of indecent online behavior involving children.