For Mishka’s Fall 2009 lookbook, the clothier took a bunch of neatly-dressed young men and placed them in a sketchy, dangerous-looking neighborhood.
Meant to be a theme of Brooklyn meet Oregon camping trip, the results of the Mishka NYC lookbook actually made me fear for the models’ and crew’s safety.
Nonetheless, the clothing is well put together and quite stylish and trend right, with its focus on American classics and the outdoors.
Implications - And when you're looking through these shots in the Mishka Fall 2009 lookbook, take note of how strongly these fashions have been influenced by the new street style that seems to be dominating the fashion world. The clothes have a thrift-store appeal, but without looking grungy.
Dangerous Americana Lookbooks
Mishka NYC puts Stylish Boys in a Dangerous 'Hood
Trend Themes
1. Street Style Influence - Opportunity for fashion brands to incorporate thrift-store appeal without appearing grungy.
2. American Classics - Potential for clothing brands to focus on nostalgic and timeless American styles.
3. Outdoor Fashion - Disruptive innovation opportunity for outdoor apparel brands to blend style and functionality.
Industry Implications
1. Fashion - Fashion brands can capitalize on street style influence and American classics.
2. Thrift Stores - Opportunity to cater to the demand for vintage-inspired clothing with a modern touch.
3. Outdoor Apparel - Blend style and functionality to meet the growing demand for fashionable outdoor clothing.