The new Mishka 2013 Summer lookbook, titled 'Stolen from the Boys,' features some grungy and androgynous fashion ensembles that look exactly as if they'd been swiped from the closet of an unwary beau.
Featuring boyish fashions, like baseball caps, oversized t-shirts and button-ups, 'Stolen from the Boys' demonstrates a new type of "feminine" fashion; a type that combines classic girly styles with masculine prints and designs. For instance, in the Mishka 2013 Summer lookbook, the model wears a baggy, floral button-up. The shirt is tied around her waist, since it's too big for her. However, the print suggests a feminine shirt, instead of something she'd stolen from her boyfriend. This type of fashion proves that women can still hold onto their femininity while injecting their wardrobes with a bit of masculine attitude.
Mishka's new Summer collection is sure to thrill a ton of girls who are sick of wearing floral dresses and wedge sandals everywhere they go; they'd probably be delighted to trade those ensembles in for some running shoes and a couple of baggy t-shirts.
Boyfriend Wardrobe Lookbooks
The Mishka 2013 Summer Lookbook was 'Stolen from the Boys'
Trend Themes
1. Gender-blurring Clothing - Opportunities for brands to create clothing that blurs traditional gender lines, creating options for consumers who may prefer more masculine or androgynous styles while still maintaining a sense of femininity.
2. Adaptive Fashion - Opportunities for brands to create fashion that adapts to changing consumer preferences, incorporating both feminine and masculine design elements that can be worn in multiple ways for versatile and ever-changing looks.
3. Athleisure Wear - Opportunities to create athletic-inspired fashion that incorporates functional design elements such as running shoes and oversized t-shirts.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of gender-neutral dressing and adaptive fashion design to meet the needs and preferences of a wider range of consumers.
2. Retail - Retailers can promote adaptive fashion and gender-neutral clothing lines to attract customers who are looking for versatile and unique apparel options.
3. Athletic Apparel - Athletic apparel companies can create new lines geared towards a more laid-back and casual style through the creation of athleisure wear, which incorporates functional athletic elements with casual, everyday fashion.