The Misfit Link is a new smartphone app that allows Misfit fans to enjoy a whole range of functionality beyond just the usual stuff.
The new Misfit Link app will allow users of the Misfit Flash tracker to click their activity tracker to capture a selfie with the camera app or with Snapchat. Users can also control music with Spotify or Pandora or even move along the slides in their presentation.
This is doable thanks to the wonders of Bluetooth connectivity. The face of the tracker allows for different actions to be assigned so that they can be performed with different kinds of click and press patterns.
This app is part of a growing awareness that tech-savvy consumers are willing to enjoy different features from a single app or device.
Selfie-Taking Fitness Apps
The Misfit Link Blends Activity Tracking With Selfie Snapping
Trend Themes
1. Selfie-taking Fitness Apps - The trend towards apps that integrate fitness tracking with photo-taking capabilities creates an opportunity to tap into the increasing desire of consumers to share their fitness journey on social media.
2. Bluetooth-enabled Wearable Devices - The growing demand for wearable devices that offer multiple functions through Bluetooth connectivity presents an opportunity to develop devices with unique functionalities that meet the needs of tech-savvy consumers.
3. Multi-functional Apps - The trend towards multi-functional apps that cater to the diverse needs of consumers creates an opportunity to develop apps with unique features that are not yet available in the market.
Industry Implications
1. Fitness - The integration of fitness tracking with photo-taking capabilities presents an opportunity for fitness companies to engage with consumers by offering tools that help them document and share their fitness journey online.
2. Wearable Technology - The trend towards Bluetooth-enabled wearable devices creates an opportunity for wearable technology companies to develop devices that offer unique functionalities that cater to the needs of tech-savvy consumers.
3. App Development - The growing demand for multi-functional apps presents an opportunity for app developers to create apps that offer unique features that cater to the diverse needs of consumers.