In 2015, BAPE launched a line of Minions clothing that it's now updated in celebration of the release of 'Despicable Me 3.'
Like it's former release, the Japanese streetwear giant's 2017 collection includes a zippered hoodie that can be done all the way up so that the wearer's face can be masked by that of a Minion. The rest of the hoodie is covered in yellow and blue, with the latter color making up the outlines of a pair of overalls. In addition to the zippered hoodies, BAPE's Minions clothing line includes various graphic tees that show the yellow organism with Baby Milo, it's monkey mascot.
Fans of the cartoon will be able to pick up BAPE's Minions clothing from the brand's web store starting July 5th, just a few weeks after Despicable Me premiers in the United States.
Collaborative Cartoon Apparel
BAPE Released a New Line of Minions Clothing for the Summer
Trend Themes
1. Collaborative Cartoon Apparel - The trend of collaborations between popular cartoon franchises and clothing brands is an opportunity for disruptive innovation, particularly with the rise of streetwear culture and the popularity of nostalgic cartoon characters.
2. Face-masking Hoodies - The rise of unique and customizable clothing items like BAPE's zippered hoodies that can be fully zipped to mask the wearer's face presents an opportunity for disruptive innovation in streetwear and costume design.
3. Graphic Tees Featuring Cartoon Characters - The trend of graphic tees featuring nostalgic cartoon characters presents an opportunity for clothing brands to tap into the popular culture and nostalgia of millennials and Gen Z consumers.
Industry Implications
1. Streetwear Clothing - The streetwear clothing industry could benefit from exploring collaborations with popular cartoon franchises and producing unique and customizable clothing items.
2. Cartoon Merchandise - The cartoon merchandise industry could further explore collaborations with fashion and streetwear brands to create clothing items that appeal to adults and tap into nostalgic feelings.
3. Costume Design - The costume design industry could benefit from the rise of customizable clothing items like BAPE's zippered hoodies, which present new opportunities for unique and creative costume designs.