Full of soft layers and organic prints, the Minimarket SS13 collection is a reflection of its whimsical inspiration, the mythical land of Shangri-La. Since it is a place that has become synonymous with an earthly paradise, specifically a utopia rumoured to be hidden behind the Himalayas, it is only natural that the fashion designs would have a pleasing serenity about them that is almost breathtaking.
Channeling the Tibetan style of clothing, the Minimarket SS13 collection is full of thin rope belts, loose pants, and wide-brimmed hats. But instead of more typical neutral tones, the color palette is cool with blues and white as though mimicking the stone and snow of the mountains. Inadvertently, the Minimarket SS13 collection brings to mind galatic imagery as well that will have people thinking about the heavens.
Whimsically Soft Fashion
The Minimarket SS13 Collection is Inspired by Mythical Land of Shangri-La
Trend Themes
1. Soft Layers - Opportunity for disruptive innovation in creating innovative fabric technologies that offer both comfort and style.
2. Organic Prints - Opportunity for disruptive innovation in developing sustainable dyeing and printing processes to create unique and environmentally friendly patterns.
3. Whimsical Inspiration - Opportunity for disruptive innovation in combining creativity and technology to create fashion designs that evoke a sense of wonder and fantasy.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in eco-friendly fashion production, incorporating sustainable materials and processes.
2. Textile - Opportunity for disruptive innovation in creating innovative fabrics and textiles that offer unique textures and aesthetics.
3. Printing - Opportunity for disruptive innovation in developing advanced printing techniques that can produce intricate and sustainable patterns on fabrics.