The MINI Vending Machine was a recently unveiled interactive billboard that gave Torontonians the chance to "buy" their own MINI out of a massive vending machine. Users simply has to text in the MINI they wanted and the car would drop from the machine.
Of course, no cars actually fell from the MINI Vending Machine, but personalized messages were sent back to users giving them inside info about the MINI they had just "purchased." Check out the video to see the MINI Vending Machine in action. This is interactive advertising done right.
Projected Auto Dispensers
The Mini Vending Machine Serves Up the Latest 2011 MINIs
Trend Themes
1. Interactive Advertising - The MINI Vending Machine demonstrates the potential for interactive advertising to engage consumers in a unique and memorable way.
2. Vending Machine Innovation - The MINI Vending Machine showcases the possibilities for innovative vending machine designs that create a memorable consumer experience.
3. Personalized Marketing - The personalized messages sent to users after interacting with the MINI Vending Machine highlight the growing trend of personalized marketing to create a more individualized customer experience.
Industry Implications
1. Automotive - The MINI Vending Machine demonstrates the potential for disruptive innovation in the automotive industry through interactive advertising campaigns.
2. Retail - The innovative design of the MINI Vending Machine presents opportunities for disruptive innovation in retail vending machines.
3. Marketing - The personalized messaging strategy used by the MINI Vending Machine provides opportunities for disruptive innovation in marketing to create personalized and engaging customer experiences.