The MINI Recharged project has been announced by the BMW-owned automotive brand as a way to help modernize a series of classic cars and get them ready for the next generation of transportation. The project is seeing the brand transform classic Mini cars with an electric motor that replaces the existing gas-powered one for an emissions-free driving experience. The electric motor would provide an output of 90kW to help the vehicles go from zero to 100kmh in around nine-seconds.
The MINI Recharged project is seeing no new vehicles produced, but rather utilizing classic models to help give them a new lease on life. The vehicles have been transformed by a dedicated team at the MINI Plant Oxford in the UK.
Electric Engine Upgrading Initiatives
The MINI Recharged Project Transforms Classic Cars
Trend Themes
1. Classic Cars Conversion - Opportunity for companies to create conversion kits to upgrade classic cars to electric, fulfilling the growing demand for sustainability in transportation while preserving the cultural significance of vintage cars.
2. Electric Motor Retrofitting - Retrofitting cars with electric motors to provide an emissions-free driving experience and meet sustainability goals, can help automotive companies incorporate circular economy practices into their business models.
3. Vintage Cars Restoration - Restoring iconic cars with upgraded technology can bring new life to classic cars while meeting environmental and social expectations, as well as sparking consumer interest in vintage car models.
Industry Implications
1. Automotive - Automotive companies can take advantage of the growing trend in electric engine upgrading initiatives to provide customers with sustainable upgrades for their current vehicles and offer vintage car restoration services.
2. Environmental Services - An opportunity for environmental service providers to offer retrofitting services and conversion kits to automotive companies, expanding their business offerings and contributing to sustainability efforts.
3. Tourism - Companies in the tourism industry can provide unique opportunities for visitors to experience upgraded vintage cars, showcasing sustainable transportation practices and preserving automotive history for future generations.