In an effort to top last year's Billy Elliot-inspired holiday spot, Burberry has released a beautiful new commercial that functions more as the trailer for a mini fashion film than a simple Christmas ad.
In the ad titled 'The Tale of Thomas Burberry,' an all-star cast of actors is seen playing out the dramatic tale of the brand's history. Domhnall Gleeson stars as the main character Thomas Burberry and Sienna Miller plays his romantic interest. The three-minute short also features Dominic West as the polar explorer who donned Burberry gabardine on his Northern expeditions and Lily James as a fictionalized character inspired by the real life pilot Betty Kirby-Green. In addition to the dramatic story lines, the mini fashion movie also features beautiful imagery which helps to usher in the splendor of the holiday season.
The new Burberry ad demonstrates how brands can use elements of film to go beyond traditional holiday commercials.
Cinematic Holiday Clothing Campaigns
Burberry's New Holiday Ad Serves as a Mini Fashion Film
Trend Themes
1. Mini Fashion Films - The rise of mini fashion films in advertising allows brands to create immersive storytelling experiences for their audience.
2. Dramatic Brand History - Using an all-star cast and a dramatic storyline based on a brand's history can create emotional connections with consumers and enhance brand perception.
3. Visual Spectacles - Incorporating beautiful imagery and visually stunning elements in advertising campaigns can captivate viewers and generate excitement around the holiday season.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage mini fashion films to showcase their holiday collections and create memorable experiences for customers.
2. Film Production - The demand for mini fashion films opens up new opportunities for film production companies to collaborate with brands and create visually captivating advertisements.
3. Marketing and Advertising - The use of immersive storytelling techniques and visually appealing campaigns creates new avenues for marketing and advertising professionals to engage with audiences and drive brand awareness.