The BMW MINI Convertible is the best selling convertible vehicle in the UK, but this doesn't mean BMW is happy to rest on its laurels. Rather, the German auto manufacturer has decided to make a key and essential change with its new range of MINI Convertibles via a size expansion.
Most of the expansion was carried out with the simple aim of offering passengers increased room inside the vehicle while offering more space to stow items in the boot. Cargo volume shows an increase of 25 per cent. Back seat space is extra accommodating with the seats featuring an improved design over previous iterations of the MINI Convertible.
Ultimately, this vehicle retains the key selling points of older versions of the MINI Convertible but with just enough extra room to make things more comfortable.
Expanded Mini Convertibles
The New BMW Mini Convertible Offers Increased Passenger Space
Trend Themes
1. Expanded Mini Convertibles - Auto manufacturers can explore expanding the size of their convertible vehicles to offer increased passenger space and more cargo volume.
2. Improved Design Seating - A focus on improving the design of back seats in convertible vehicles can offer extra accommodating space for passengers, making the ride more comfortable.
3. Increased Cargo Volume - With a focus on expanding the size of convertible vehicles, manufacturers can provide extra space to stow items in the boot, increasing cargo volume by percentages.
Industry Implications
1. Automotive - Automotive companies can utilize size expansion and improved design seating to appeal to the convertible vehicle market and increase sales.
2. Tourism & Hospitality - Tourism and hospitality companies can utilize increased passenger space in convertible vehicles to offer an elevated travel experience to customers, potentially setting themselves apart in the industry.
3. Retail - Retail companies can market the increased cargo volume of expanded convertible vehicles to appeal to consumers who prioritize practicality and storage options when purchasing a vehicle.