This cool high-tech interactive ad campaign for Mini Cabrio cars is a cool innovation in marketing. The campaign begins as a print ad with instructional symbols that act as video registry marks. The user visits the appropriate web site and holds the image up to their web camera.
Through a miracle of computer software and hardware a Mini Cabrio appears on the projected print ad. As the page is moved around the cars moves as well, allowing for a virtual 3-D view of the cute little convertible.
It's easier to understand if you watch the video clip here which shows the making of the campaign and how it works.
Interactive Webcam Ads
Mini Cabrio Augmented Reality Campaign
Trend Themes
1. Interactive Advertising - Utilizing augmented reality technology in advertising campaigns creates an immersive and engaging experience for consumers.
2. Webcam Technology - Advancements in webcam technology enable interactive experiences by tracking and responding to physical objects in real-time.
3. Virtual 3D Viewing - Virtual 3D viewing capabilities allow consumers to experience products in a realistic and interactive way.
Industry Implications
1. Automotive - The automotive industry can leverage interactive webcam ads to showcase vehicles and offer virtual test drives, providing customers with a unique and engaging car-buying experience.
2. Advertising and Marketing - The advertising and marketing industry can incorporate augmented reality technology into campaigns to create interactive and memorable brand experiences that capture consumer attention.
3. Consumer Electronics - Consumer electronics companies can explore webcam technology to enhance product demonstrations and interactive experiences, allowing customers to virtually interact with devices before making a purchase.