'MingsBings,' the Woburn-based CPG startup famous for its plant-based Chinese street foods, has added a range of flavorful dipping sauces named 'MingsBings Dippers' to pair with its foods. When MingsBings launched in 2021, the company focused on selling vegetarian versions of 'bings,' a popular Chinese street food item similar to a stuffed pancake.
The brand quickly found that customers were posting online about trying the MingsBings and that these customers were discussing which sauces and flavors other people enjoyed pairing the MingsBings with. In response to this, MingsBings has created four flavors of dipping sauces. These are 'Dim Sum,' 'Sweet Chili,' '8,000 Island,' and 'Turmeric Mustard.' These flavors are meant to be paired with the brand's ready-to-eat MingsBings, but they are also suited for other small dippable foods, such as spring rolls or chicken wings.
Dairy-Free Dipping Sauces
'Mingsbings' Released 'Dippers' Vegan Sauces for Retail Sale
Trend Themes
1. Plant-based Food - As the demand for plant-based food products is growing, companies can capitalize on the trend by launching new innovative vegan options and associated products like dipping sauces.
2. Convenience Foods - As consumers increasingly seek convenient and ready-to-eat food options, there is potential to develop innovative dipping sauces that can be paired with various snacks and meals for easy and quick consumption.
3. Flavor Innovation - As customers are actively seeking delicious sauce pairings for their favorite foods, there is an opportunity for companies to innovate and create unique flavors of dipping sauces to cater to this demand.
Industry Implications
1. CPG - Companies in the CPG industry can capitalize on the growing trend of plant-based food by introducing new vegan products and associated dipping sauces to cater to the growing interest in this market.
2. Food Manufacturing - Food manufacturing companies can take this opportunity to innovate and create unique dipping sauce flavors with different ingredients for various snacking options that appeal to a wider audience.
3. Food Service - The food service industry can expand its dipping sauce offerings for the expanding plant-based food market by including innovative vegan options, while also experimenting with new unique flavors to attract diverse customers.