Drunk Elephant relaunched its Umbra Sheer Mineral Cream SPF with a new and improved formula and three shades to better support all skin tones. Using mineral sunscreen can be challenging as it often leaves a white cast on darker skin tones, and with its new sun care trio, Drunk Elephans is making it easier for everyone to find a formula that looks and feels good for them.
Umbra Tinte and Umbra Cocoa are two new Mineral Cream SPF 30/PA+++ sun protection products and they're lightweight, sheer, blendable and suitable for all skin types, including sensitive ones. For these formulas, Drunk Elephant opted for zinc oxide to provide skin-friendly mineral broad-spectrum protection and excluded essential oils, silicones, fragrances, dyes and chemical sunscreens.
Mixable Mineral Sunscreens
Drunk Elephant's Mineral Cream SPF Comes in Three Adaptable Shades
Trend Themes
1. Inclusive Sun Care - Brands are developing adaptable sun protection that accommodates a range of skin tones, addressing the long-standing issue of white cast on darker skin.
2. Clean Beauty Formulations - Consumers are gravitating towards sun care products made without essential oils, silicones, fragrances, dyes, and chemical sunscreens to avoid skin irritation.
3. Mineral-based Protection - Mineral sunscreens with zinc oxide are on the rise as they offer broad-spectrum protection without the negative aspects of chemical sunscreens.
Industry Implications
1. Cosmetics - The cosmetics industry is evolving with the integration of multi-shade mineral sunscreens that cater to a diverse range of skin tones.
2. Skincare - In skincare, there's a growing demand for clean, mineral-based products that ensure safety and effectiveness for sensitive skin types.
3. Health and Wellness - Health-conscious consumers are increasingly preferring sun care products that incorporate non-toxic, skin-friendly ingredients, promoting overall well-being.