MINDD is a bra and intimate apparel company dedicated to serving D+ breasted women. The company was founded by Helena Kyalin, a D+ women who found that powerhouse brands were not serving women with larger breasts despite the fact that over 60% of women in the US wear at least a D cup.
MINDD bras combine comfort, support, and luxury. In addition to combining the best features of sports bras and everyday bras, her wire-free bras are made from the same luxury fabrics as Stella McCartney and Alaia Swim. Moreover, the brand's "patent-pending technology follows a near zero-waste model, putting sustainability first by eliminating any use of wires, plastics or foams."
The entire MINDD collection is now available to shop online.
D Cup-specific Bras
MINDD is an Intimate Apparel Company Dedicated to Serving D+ Breasted Women
Trend Themes
1. D+ Bra Comfort - Innovative companies creating comfortable D+ bras that combine support, luxury, and wire-free technology to cater to larger breasted women.
2. Sustainable Intimate Apparel - Intimate apparel companies implementing near zero-waste models and eliminating wires, plastics, or foams to focus on environmental sustainability in production.
3. Body Inclusivity in Fashion - Fashion brands and retailers prioritizing inclusivity by creating and promoting diverse and extensive size options for all body types.
Industry Implications
1. Intimate Apparel - The intimate apparel industry focusing on creating products for larger breasted women and integrating eco-friendly processes in production.
2. Sustainable Fashion - Innovative and eco-conscious fashion brands focusing on sustainable and ethical production processes with a keen focus on eliminating waste and non-degradable materials.
3. Retail Industry - Retailers with a focus on body inclusivity providing diverse and extensive size options, making fashion accessible and inclusive for all.