Milo's Tea is embarking on a heartwarming holiday initiative in collaboration with Katie Lee Biegel and Feeding America to encourage consumers across the nation to "Share the Joy" by giving back and enjoying delightful recipes during this festive season.
In partnership with Feeding America, the largest hunger-relief organization in the United States, Milo's Tea is committed to providing up to 1 million meals* to families in need during the holiday season. As part of their charitable efforts, Milo's TEAm members, joined by Katie Lee Biegel, will be volunteering at a local Feeding America food bank partner in New York City on December 4th. But the spirit of giving doesn't end there; Milo's associates will also be volunteering at Feeding America food bank partners in Birmingham, Tulsa, and Atlanta.
To further spread joy, Milo's Tea has crafted a limited edition "Share the Joy" cookbook, featuring festive recipes contributed by notable influencers, CEO Tricia Wallwork's family kitchen, and a Milo's Tea signature recipe by Katie Lee Biegel herself.
From now until December 25th, consumers can download the cookbook from Milo's website. For each download or purchase of Milo's Tea, a meal will be donated to a family in need through Feeding America. As an added bonus, Milo's Tea is inviting fans to participate in a giveaway, where one lucky winner will receive a copy of the limited-edition Share the Joy cookbook and more. Visit @drinkmilos or @katieleebiegel on social media for entry details.
This heartwarming initiative exemplifies the spirit of the season, reminding us all of the joy in giving back and sharing in the simple pleasures of life, like enjoying a delicious meal together.
Social Good Holiday Initiatives
This Holiday Season Milo's Tea is Donating to Feeding America
Trend Themes
1. Food Donation Campaigns - A trend of food donation campaigns is emerging as companies like Milo's Tea partner with organizations like Feeding America to provide meals to families in need during the holiday season.
2. Limited Edition Cookbooks for Charity - The creation of limited edition cookbooks, like Milo's Tea's 'Share the Joy' cookbook, featuring recipes from influencers and celebrities, is a growing trend to encourage giving back and supporting charitable causes.
3. Social Media Giveaways for Philanthropy - Companies like Milo's Tea are utilizing social media giveaways to engage fans and promote their philanthropic initiatives, such as giving away a limited edition cookbook and more to one lucky winner.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore opportunities to partner with food banks and organizations like Feeding America to create impactful social good initiatives.
2. Publishing - Publishing companies have the ability to collaborate with influencers and organizations to develop limited edition cookbooks that support charitable causes and promote the joy of giving back.
3. Social Media Marketing - The field of social media marketing offers avenues for companies to leverage giveaways and promotions on platforms like Instagram and Twitter to raise awareness for their philanthropic initiatives and engage with their audience.