Hotel chain Hilton is offering young consumers a series of millennial hotel room rentals that are geared towards generations seeking simplicity and minimalism in design and accommodations, with a focus more so on having a clean and enclosed place to spend the evening. The line is known as Tru Brand and it will feature efficient rooms with the bare necessities to provide a comfortable stay.
The Tru Brand rooms are designed with simplicity in mind, opting more for functionality than luxury. The rooms are tailored version of Hilton's standard suites, featuring shrunken work desks, smaller closets and laminated floors over carpet to give consumers a flexible workspace and a quite room to sleep in. The simplicity in the design materials also allocates the hotel a quicker cleaning time, for a faster turn over.
Minimalist Millennial Hotels
Hilton's Tru Brand Rental Rooms Opt for a Bare Necessity Aesthetic
Trend Themes
1. Minimalist Hotel Design - The trend of minimalist hotel design focuses on simplicity and functionality over luxury, offering travelers a clean and efficient accommodation experience.
2. Millennial-focused Hospitality - The hospitality industry is increasingly catering to the preferences of millennial travelers who value minimalist aesthetics and simplicity in their hotel experiences.
3. Efficient Room Layouts - Hotels are exploring innovative room layouts that maximize space and functionality, providing guests with the bare necessities in a compact and well-designed environment.
Industry Implications
1. Hospitality - The hospitality industry can leverage the minimalist millennial hotel trend by creating new brands or renovating existing properties to cater to the growing demand for simplicity and minimalism in accommodations.
2. Interior Design - The interior design industry can capitalize on the demand for minimalist hotel rooms by offering design services and products that help hotels create functional, yet aesthetically pleasing, spaces that appeal to millennial travelers.
3. Cleaning and Housekeeping - Cleaning and housekeeping services can innovate to meet the needs of minimalist hotels, developing more efficient cleaning processes and technologies that streamline turnover and maintain the cleanliness of simplified room designs.