Mikhael Ayoub, of Re:Quest model management, was captured by Shannon Sinclair in a series of frowning portraits.
Styled by John Tan, the thin model embodies the hot rocker look while rocking a cut-off tank, earrings, fedora, spiked belt, visible boxers, and, to top it all off, a cigarette stashed behind the ear. Mikhael Ayoub's pouty performance is reminiscent of photo booth 'make a face' snapshots.
Implications - In the last few years, the rise of hipster subculture has led to a new class of beautiful models who eschew the traditional supermodel aesthetic for something more rebellious and low-key. By including these models in advertising, corporations can show they not only is their company edgy, but they also have their finger on the pop culture pulse.
Frowning Model Photography
Shannon Sinclair Shoots Mikhael Ayoub Horsing Around
Trend Themes
1. Hipster Model Aesthetic - The rise of hipster subculture has led to a trend of low-key, rebellious models which can be used to create more edgy advertising.
2. Make-a-face Photography - The popularity of photo booth-style snapshots and frowning, pouty models can be utilized in various marketing campaigns to appeal to a younger demographic.
3. Rocker Style - The hot rocker look with cut-off tanks, spiked belts, and fedoras, as captured in the photography, can inspire fashion and accessory trends for the youth market.
Industry Implications
1. Fashion - The fashion industry can utilize the hipster model aesthetic and rocker style in clothing lines to appeal to younger audiences.
2. Marketing and Advertising - The popularity of make-a-face photography and frowning models can be used in advertising to appeal to a younger demographic.
3. Photography - The trend towards capturing rebellious, non-traditional models in photography can be capitalized upon by photographers looking to break into the fashion and lifestyle markets.