To celebrate the release of its new Tennessee Barrel Lemonade, mike's HARDER teamed up with the renowned tattoo artist Lalo Yunda to create a series of collectible cans. With many brands looking for new and exciting ways to catch the eye of millennials, these tattooed cans help to give the flavored malt beverage an edgy new look.
The new mike's HARDER cans feature one-of-a-kind tattoo designs crafted by Yunda. The designs include bold graphics such as a skull, snake and even a hybrid dragon horse. All of the images are crated in Yunda's signature style, which has been described as "magical realism." The designs are largely meant to reflect the millennial desire for individuality and artistic expression. As the company's vice president of marketing Sanjiv Gajiwala explains, "By collaborating with artists like Lalo Yunda, we're asking HARDER fans to push conventional boundaries by going even harder."
Tattoo-Covered Hard Lemonades
mike's HARDER Collectible Cans Were Designed by a Tattoo Artist
Trend Themes
1. Artistic Packaging - Brands are collaborating with artists to create unique and one-of-a-kind packaging designs to appeal to millennials' desire for individuality and artistic expression.
2. Flavored Malt Beverage Innovation - Creating innovative and distinctive flavors for malt beverages can help capture the interest of the younger generation and tap into the growing market of flavored malt beverages.
3. Collector Culture - The trend of collecting items such as cans, bottles, or other merchandise has created an opportunity for brands to innovate and create collectible items to appeal to the younger consumer market.
Industry Implications
1. Alcohol Industry - The alcohol industry can use innovative packaging and flavors to appeal to the younger generation, who are willing to try new and distinctive beverages.
2. Art Industry - Collaborating with brands to create unique and distinctive packaging and designs for their products can be a disruptive innovation opportunity for artists in the art industry.
3. Collectibles Industry - The trend of collecting has created an opportunity for the collectibles industry to collaborate with brands and create innovative and design collectibles that appeal to the younger markets.