The delicious dessert contained within Mikawaya Ice Cream packaging might be made from a generations' old family recipe, but that doesn't mean its flavor is bland. The Moshi brand proudly makes use of quality local American ingredients, mixing them into a scrumptious and surprising treat.
To communicate the delectably unanticipated taste of the thick dairy delight, the Farruk Tillaev studio conceived a lovely elaborate label. Curling leaflike patterns swirl up and down the entire tub, stopping only to allow space for the placement of the circular logo.
The delicate tracery with its vivid colors frames the product name and the word "Exottic." Even though the sweet snack is homegrown, Mikawaya Ice Cream packaging is bold enough to capture the attention of any consumer looking for something more exciting.
Colorful Filigree Branding
Mikawaya Ice Cream Packaging Asserts an Unexpected Exoticism
Trend Themes
1. Colorful Packaging - Disruptive innovation opportunity: Explore innovative design elements and vibrant colors to capture consumer attention.
2. Local Ingredients - Disruptive innovation opportunity: Promote the use of quality local ingredients and emphasize their impact on product taste and authenticity.
3. Exotic Branding - Disruptive innovation opportunity: Incorporate unexpected and exotic elements into branding to create an intriguing and appealing product image.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Develop creative packaging solutions that enhance product attractiveness and communicate uniqueness.
2. Art and Design - Disruptive innovation opportunity: Fuse art and design elements to create visually captivating product labels or packaging designs.
3. Ice Cream Manufacturing - Disruptive innovation opportunity: Experiment with flavor combinations and highlight the use of local ingredients to differentiate ice cream products in the market.