I've always believed that the best advertisements are those that don't look like ads at all -- which is exactly what you'll find with the latest MiH Jeans x Shopbop Resort 2012 campaign, starring Ruby Aldridge.
Captured by Guy Aroch, the lookbook showcases the latest collaboration between MiH Jeans and retailer Shopbob, resulting in casual-chic ensembles with bohemian influence. Revisiting the high-waisted bellbottom look of the 70s, and completing each ensemble with simple yet sophisticated jewelry, creative director Chloe Lonsdale transforms Ruby into the stunning portrait of a 70s folk rocker queen. Posing effortlessly with a cup of coffee and guitar by her side, it's almost hard to tell these photos from vintage portraits of an actual hippie songstress.
With gorgeous pieces presented in such an understated way, the Ruby Aldridge MiH Jeans x Shopbob Resort 2012 campaign shots are a must-see for any fashionista.
Serene Fashionista Portraits
Ruby Aldridge Rocks MiH Jeans x Shopbop Resort 2012
Trend Themes
1. Effortless Fashion - The trend towards casual and chic fashion that is functional and easy to wear, provides opportunities to disrupt traditional fashion stores.
2. Vintage Revival - The vintage fashion trend that gives a nod to the past styles which provides opportunities to disrupt fast fashion, thrift stores and retail.
3. Anti-advertising Ads - The trend towards non-advertisements advertisements, such as representing fashion through natural appearances and daily activities, provides opportunities to disrupt traditional fashion campaigns.
Industry Implications
1. Fashion Retail - Effortless fashion and vintage revival trends have potential to disrupt the traditional retail business structure.
2. Fast Fashion - The revival of vintage fashion provides opportunities to disrupt the fast fashion industry by promoting eco and cost-friendly options.
3. Thrift Stores - A continuation of the vintage revival trend highlights the potential of thrift stores to disrupt the traditional fashion business model.