Streetwear imprint MIDNIGHT recently unveils its collection designed for the Spring/Summer 2019 season and it embodies a sense of progression in life. It aims to push the message that one should strive further to achieve their goals by drawing inspiration from daily lifestyles and previous eras.
The designs showcase a melancholic essence as per usual, making a sense of change seem at the horizon. The silhouettes boast inspirations from the 90s and elevate it using customizing processes. All of the products are crafted by hand to ensure intricate detail and high level of attention, with techniques informed such as spraying, tailoring, and screen printing. The fabric materials are mainly rooted in either cotton or polyester.
Street Culture-Honoring Fashion
MIDNIGHT Introduces its SS19 Collection Full of 90s-Inspired Goods
Trend Themes
1. Progression in Streetwear - Creating streetwear collections that embody a sense of progression in life, inspiring individuals to strive further and achieve their goals.
2. 90s-inspired Designs - Reviving the aesthetics of the 90s and elevating them through customizing processes, offering a nostalgic yet modern appeal to streetwear fashion.
3. Handcrafted Attention to Detail - Crafting products by hand with intricate detail and high levels of attention, embracing the artistry and craftsmanship in streetwear.
Industry Implications
1. Streetwear Fashion - Opportunities for innovative designers to push the boundaries of streetwear fashion by embracing progression, nostalgia, and handcrafted techniques.
2. Customization and Personalization - Disruptive innovation opportunities in offering customized and personalized streetwear products, appealing to individual style preferences and enhancing the consumer experience.
3. Textile Manufacturing - Incorporating traditional craftsmanship and fabric materials rooted in cotton and polyester to create unique streetwear collections with a focus on quality and attention to detail.