Customizable Controller Designs

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Microsoft's New Controller Has an Improved Rechargeable Design

Microsoft's new controller is titled the 'Elite Series 2' and it looks to improve upon the first Elite Controller. The first Elite Controller was customizable, with the D-Pad and thumbsticks being easily turned on and off and the paddles being programmable. The Series 2 version will feature much of the same customization features with improved hardware.

Where the previous model relied on batteries, the company has stated that the new controllers will be rechargeable, with battery life lasting for up to 40 hours on a single charge. The thumbsticks on the top of the controller are turnable, meaning users can better adjust how much pressure they are using on the controller. Microsoft's new controller weighs in ay 345 grams and is currently available for pre-order, with a $180 USD price point.
Trend Themes
1. Improved Rechargeable Controllers - Opportunity to disrupt the gaming industry with more improved, seamless and hassle-free rechargeable controllers.
2. Customizable Controller Designs - Opportunity to create and market more personalized and unique controllers, especially for e-sports gamers.
3. Adjustable Pressure Controllers - Opportunity to create adaptive gaming technology with controllers that can automatically adjust to a gamer's preferences.
Industry Implications
1. Gaming Industry - The gaming industry can benefit from the rise of customized and lifelike gaming experiences by continuously innovating their controller designs and features.
2. Consumer Electronics Industry - The Consumer electronics industry can create disruptive entry by designing niche customizable devices, especially targeted towards the luxury, hobbyist, and collector's market for controllers.
3. Sports Marketing Industry - The sports marketing industry has an opportunity to enter the e-sports market and create branded customizable controllers or sponsor e-sports tournaments with customized controllers as prizes.

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