Hot on the heels of Microsoft's Windows Phone 7 announcement comes details and pictures of the Microsoft Pure & Microsoft Turtle. Looks like Microsoft is pulling out all the stops to compete with Apple in the ultra-competitive mobile phone market.
The Microsoft Turtle & Microsoft Pure both come slide out QWERTY keyboards. The phones look entry level, which is nice because not everybody has hundreds of dollars to shell out for an untested cell phone. Hopefully the Microsoft Pure & Microsoft Turtle are big hits. I'd love to see some of the smugness wiped off of Apple's face. Just a little bit.
PC-Branded Mobile Phones
Shots of the Microsoft Pure & Microsoft Turtle Surface
Trend Themes
1. Pc-branded Mobile Phones - Microsoft's entry into PC-branded mobile phones could disrupt the ultra-competitive mobile phone market.
2. QWERTY Keyboard Phones - The Microsoft Pure & Microsoft Turtle's inclusion of slide-out QWERTY keyboards could disrupt entry-level mobile phone market.
3. Competition with Apple - Microsoft's aggressive approach to compete with Apple in the mobile phone market could disrupt the current status quo.
Industry Implications
1. Mobile Phone Manufacturing - Mobile phone manufacturers could potentially innovate and benefit from the inclusion of QWERTY keyboards in their entry-level phones.
2. Computer Manufacturing - Computer manufacturers could benefit from a broader market by creating mobile phone products like Microsoft's PC-branded mobile phones.
3. Mobile Operating Systems - Innovation in mobile operating systems could continue to be disruptive with new entrants like Microsoft with their Windows Phone 7.