The Microsoft Lumia 830 and 930 has been introduced in a new gold edition at CES 2015. Much more sophisticated than the typical bold colors originally available, the metallic accents complement one of two backs: white or black. The Verge notes, "Microsoft might be late to the gold trend, but they’ve pulled off an impressive trick: giving both devices a lustrous makeover that doesn’t look tacky."
With this in mind, the Microsoft Lumia 830 and 930 gold models are a treat many will want to indulge in. The trim is subtle, which ensures that people won't get sick of the touch anytime soon. The special edition Microsoft Lumias shows how brands are able to revitalize existing models through striking aesthetics alone.
Metallic Smartphone Models
Microsoft Lumia 830 and 930 are Launched in a Gold Edition at CES 2015
Trend Themes
1. Gold Smartphone Editions - The introduction of gold editions of smartphones showcases the trend towards more sophisticated and luxurious smartphone designs.
2. Metallic Accents - The use of metallic accents in smartphone designs is a growing trend that adds a touch of elegance and sophistication to the devices.
3. Revitalizing Existing Models - The release of special edition smartphones with striking aesthetics demonstrates how brands can breathe new life into their existing product lines.
Industry Implications
1. Smartphone Manufacturing - The trend for gold smartphone editions opens up opportunities for manufacturers to offer premium and luxurious smartphones to consumers.
2. Design and Aesthetics - The demand for metallic accents in smartphone designs creates opportunities for designers and manufacturers to explore innovative materials and finishes.
3. Brand Revitalization - The success of special edition smartphones in revitalizing existing models presents opportunities for brands to leverage aesthetics as a means of repositioning their products in the market.