It's impossible to tell when the inspiration for a purchase will strike, so Microsoft Garage hopes to cover as many bases as possible. The program was initially developed as a browser extension for Microsoft Edge, but it has since expanded to be compatible on every major browser as well as several other platforms, including Facebook Messenger, Cortana, and an Android app.
Much of the appeal of Microsoft Garage as a virtual shopping assistant is precisely in its versatility. The system tracks user behavior during browsing on shopping sites, and since people often browse on many different platforms, Garage can keep up seamlessly when compared to other shopping assistants.
The program works with over 7,000 shopping websites around the world, and it can understand 27 different languages.
Browser-Based Shopping Assistants
The 'Microsoft Garage' Extension is a Versatile AI Shopper
Trend Themes
1. Virtual Shopping Assistants - Developing a more versatile, multilingual, and adaptable Virtual shopping assistant that allows users to track their behavior across different platforms.
2. Cross-platform Compatible Extensions - Developing browser-based extensions and software that work across different platforms, including major browsers and social media platforms like Facebook Messenger.
3. Multilingual Artificial Intelligence - Developing more artificial intelligence programs for shopping that can understand and interact with users in multiple languages.
Industry Implications
1. E-commerce - The development of smarter virtual shopping assistants and cross-platform compatible extensions can disrupt and improve the online shopping experience, particularly in e-commerce.
2. Digital Marketing - Multilingual AI shopping tools and behavioral tracking can lead to better, more personalized digital marketing campaigns and strategies.
3. Mobile App Development - Creating more advanced and compatible mobile apps for virtual shopping, like the Microsoft Garage Android app, that allow users to access and track their behavior across different platforms.